About FirstSearch

Our Mission

The search landscape is transforming. ChatGPT, Perplexity, Gemini, and Claude are fundamentally changing how people discover information online. Traditional SEO strategies are becoming obsolete.

FirstSearch was built to help businesses navigate this new reality. We provide the tools, insights, and automation needed to rank in AI-powered search results and build sustainable backlink networks that drive real growth.

Our Values

Innovation First

We're constantly adapting to the evolving AI landscape, ensuring our clients stay ahead of algorithm changes and emerging platforms.

Partnership Mindset

Your success is our success. We build long-term relationships with research partners who share our vision for the future of search.

Results Driven

We focus on metrics that matter: rankings, referral traffic, and real business growth. No vanity metrics, just measurable results.

Quality Over Quantity

We prioritize high-quality backlinks from authoritative sources over bulk link building. Every connection counts.

Our Story

FirstSearch was founded in November 2025 as part of Balthazar Project AB, a Swedish innovation lab and AI company. We noticed a critical gap in the market: while businesses were investing heavily in traditional SEO, AI search engines were quietly becoming the new gatekeepers of online discovery.

We realized that the old playbook—keyword stuffing, meta tags, and basic backlinks—wasn't enough anymore. AI models needed structured data, authoritative citations, and genuine expertise signals to recommend content.

As part of Balthazar Project AB's mission to innovate at the intersection of AI and digital growth, FirstSearch helps forward-thinking businesses understand that the future of search is here. We're proud to be at the forefront of this transformation, helping our clients build visibility in the AI-powered search ecosystem.