Privacy Policy
Last updated: February 4, 2026
1. Introduction
FirstSearch ("we," "our," or "us"), operated by Balthazar Project AB, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website firstsearch.ai and use our AI SEO platform services.
2. Information We Collect
2.1 Personal Information
We may collect personal information that you voluntarily provide when you:
- Create an account or register for our services
- Subscribe to our newsletter or marketing communications
- Contact us through our website or support channels
- Connect your website or third-party integrations
This may include your name, email address, company name, website URL, and payment information.
2.2 Automatically Collected Information
When you access our website, we may automatically collect:
- Device information (browser type, operating system)
- IP address and approximate location
- Usage data (pages visited, time spent, clicks)
- Referral source and search terms
2.3 Website Analytics Data
When you connect your website to our platform, we collect analytics data including search rankings, keyword performance, and traffic metrics to provide our AI SEO services. This data is used solely to deliver and improve our services to you.
3. How We Use Your Information
We use the collected information for:
- Providing and maintaining our AI SEO platform services
- Processing your transactions and managing your subscription
- Sending you service-related communications and updates
- Analyzing and improving our website and services
- Responding to your inquiries and support requests
- Complying with legal obligations
4. Data Sharing and Disclosure
We do not sell your personal information. We may share your data with:
- Service Providers: Third-party vendors who help us operate our business (payment processors, hosting providers, analytics services)
- Legal Requirements: When required by law, court order, or governmental authority
- Business Transfers: In connection with a merger, acquisition, or sale of assets
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments. However, no method of transmission over the Internet is 100% secure.
6. Data Retention
We retain your personal information for as long as your account is active or as needed to provide our services. We may also retain data as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.
7. Your Rights (GDPR)
If you are located in the European Economic Area (EEA), you have certain rights under GDPR:
- Access: Request a copy of your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data
- Portability: Request transfer of your data
- Object: Object to processing of your data
- Withdraw Consent: Withdraw previously given consent
To exercise these rights, contact us at privacy@firstsearch.ai.
8. Cookies and Tracking
We use cookies and similar tracking technologies to enhance your experience. These include essential cookies for site functionality, analytics cookies to understand usage patterns, and preference cookies to remember your settings. You can manage cookie preferences through your browser settings.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
10. Children's Privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at: