FirstSearch vs Moz
Moz invented Domain Authority and shaped how we think about SEO. But in the age of AI search, is DA enough? Compare features and decide.
Choose Moz if you:
- Need industry-standard Domain Authority
- Want detailed site crawl reports
- Have a dedicated SEO team to act on data
- Focus exclusively on Google rankings
Choose FirstSearch if you:
- Want to dominate AI search (ChatGPT, Perplexity)
- Need content generated automatically
- Want backlinks built, not just tracked
- Prefer results over reports
Feature Comparison
| Feature | FirstSearch | Moz |
|---|---|---|
| AI Search OptimizationAI Feature | ||
| ChatGPT Visibility TrackingAI Feature | ||
| Perplexity Citation MonitoringAI Feature | ||
| AI-Optimized Content GenerationAI Feature | ||
| Domain Authority Metrics | ||
| Backlink Building (Automated)AI Feature | ||
| Keyword Research | ||
| On-Page SEO Grader | ||
| Site Crawl & Audit | ||
| Rank Tracking | ||
| Content Generation (30/month)AI Feature | ||
| Link Explorer |
Pricing Comparison
- 30 AI-optimized articles/month
- AI visibility tracking
- Automated backlink building
- All features included
- Domain Authority metrics
- Site crawl & audit
- No AI search optimization
- No content generation
Domain Authority vs AI Visibility
Moz created Domain Authority in 2004—a metric that revolutionized how we measure SEO success. For two decades, DA has been the gold standard for predicting Google rankings.
But search is changing. ChatGPT has 200 million weekly users. Perplexity is growing 40% month over month. Google now shows AI Overviews for most searches. The question isn't just "what's your DA?"—it's "does AI know you exist?"
FirstSearch measures what matters now: Are you being cited by AI assistants? Does ChatGPT recommend you? When someone asks Perplexity about your industry, do you appear? These are the metrics that will define SEO success in the next decade.
We respect what Moz built. But while they optimize for Google's algorithm, we optimize for the AI models that are reshaping how people find information. The future belongs to those who prepare for it.
Ready for AI-First SEO?
Domain Authority got you here. AI visibility will take you further. Start optimizing for where search is going.
Frequently Asked Questions
How is FirstSearch different from Moz?
Moz pioneered Domain Authority and built excellent traditional SEO tools. FirstSearch is built for the AI era. We optimize your visibility in ChatGPT, Perplexity, and AI Overviews—something Moz doesn't address. We also generate content and build backlinks automatically, while Moz provides data and recommendations you need to act on yourself.
Does FirstSearch have Domain Authority like Moz?
FirstSearch includes domain metrics and backlink analysis, though Moz's Domain Authority is the industry standard. However, we focus on metrics that matter for AI search: AI visibility scores, ChatGPT mentions, and Perplexity citations. These new metrics predict where search is going, not just where it's been.
Can FirstSearch replace Moz Pro?
For most businesses focused on growth, yes. FirstSearch covers keyword research, rank tracking, and backlink monitoring while adding AI optimization and content generation. Large SEO teams doing deep competitive analysis might use both, but growing businesses will find FirstSearch more actionable.
Why should I care about AI SEO over Domain Authority?
Domain Authority matters for Google rankings, but AI search is the future. Over 100M people use ChatGPT weekly, and AI search users convert 23x better than Google. While Moz helps you optimize for the old internet, FirstSearch prepares you for the new one.