AI SEO

AI SEO (Artificial Intelligence Search Engine Optimization) is the practice of optimizing your online presence to be discovered and recommended by AI-powered search engines and assistants like ChatGPT, Perplexity, Claude, and Google's AI Overviews. Unlike traditional SEO which focuses on ranking in link-based search results, AI SEO focuses on being the answer AI models provide. **Why AI SEO Matters** The shift to AI search represents a fundamental change in how people find information online. Over 100 million people use ChatGPT weekly, and Perplexity is the fastest-growing search product in history. Most importantly, users who get recommendations from AI convert at 23x higher rates than traditional search users because AI recommendations carry implicit trust. **Key Statistics:** - 40% of Gen Z now prefer AI search over Google - AI search users have 23x higher conversion rates - Perplexity processes over 10 million queries daily - Google's AI Overviews appear in 84% of searches **Core AI SEO Strategies:** 1. **Create comprehensive content** that thoroughly covers topics (2,000+ words for pillar content) 2. **Build topical authority** by publishing interconnected content clusters 3. **Ensure consistent brand information** across all online properties 4. **Use clear content structure** with headings, lists, and direct answers 5. **Build quality backlinks** from authoritative sources 6. **Add schema markup** to help AI understand your content **How AI SEO Differs from Traditional SEO:** - Traditional SEO optimizes for keyword rankings; AI SEO optimizes for being the recommended answer - Traditional SEO focuses on click-through rates; AI SEO focuses on citations and mentions - Traditional SEO targets Google's algorithm; AI SEO targets LLM comprehension - Both benefit from quality content and strong E-E-A-T signals