E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google uses E-E-A-T to evaluate content quality, and AI models similarly assess sources before citing them. Demonstrating E-E-A-T through author bios, credentials, and quality content improves both traditional rankings and AI visibility. **The Four Components of E-E-A-T** **Experience** (added in 2022): First-hand experience with the topic. Google values content from people who have actually used products, visited places, or done the work themselves. **Expertise**: Demonstrated knowledge and skill in the subject matter. For YMYL topics (health, finance, legal), formal credentials matter more. **Authoritativeness**: Recognition from others in your field. Backlinks, mentions, and citations from authoritative sources signal authority. **Trustworthiness**: The foundation of E-E-A-T. Content must be accurate, transparent about sources, and published on a secure, well-maintained website. **Why E-E-A-T Matters for AI SEO** AI models evaluate similar trust signals when deciding which sources to cite: - They prefer content from recognized experts - They weight sources by domain authority - They verify claims against multiple sources - They favor fresh, well-maintained content **How to Demonstrate E-E-A-T:** | Signal | How to Implement | |--------|------------------| | Author bios | Add detailed bios with credentials, experience, and links to other work | | About page | Explain who you are, your mission, and your expertise | | Citations | Link to authoritative sources when making claims | | Backlinks | Earn links from respected publications in your field | | Reviews | Gather authentic customer reviews and testimonials | | Contact info | Display clear contact information and physical address (if applicable) | | HTTPS | Use SSL certificate for secure browsing | | Content accuracy | Fact-check everything; update outdated information | **E-E-A-T for Different Content Types:** - **Product reviews**: Show you've actually used the product (photos, specific details) - **How-to guides**: Demonstrate you've successfully done what you're teaching - **Health/finance**: Include credentials of medical/financial professionals - **Local business**: Display NAP, licenses, certifications, local reviews **Common E-E-A-T Mistakes:** - Generic "admin" or company-only author bylines - No author bios or credentials - Missing contact information - Outdated content with old statistics - No external citations or sources