SEO for Cleaning Companies
When someone searches 'house cleaning near me' or 'how much does a house cleaner cost,' your company should appear. FirstSearch publishes 30 SEO-optimized articles per month to your cleaning website — generating a steady stream of new client inquiries.
Your Competitors Are Already Blogging
Search "house cleaning near me" or "deep cleaning service cost" in your area. The cleaning companies on page one consistently publish content — cleaning guides, cost breakdowns, service comparisons — capturing homeowners at the exact moment they're ready to hire.
Cleaning is a recurring service. A client who books once and is happy will book every week or every month indefinitely. Acquiring one client through SEO pays off for years. The cost of NOT ranking is enormous over time.
Cleaning service keywords have high local intent and relatively low competition. FirstSearch gives your company 30 new articles every month — from cleaning tips to service explainers to local comparison content.
Keywords Your Cleaning Companies Could Rank For
These are real searches people make every month. Each is an article opportunity.
| Keyword | Intent | Competition | Content Type |
|---|---|---|---|
| "house cleaning near me" | Local/Transactional | Medium-High | Local service page — highest-intent homeowner searches |
| "how much does a house cleaner cost" | Commercial | Low-Medium | Cost guide — most-searched question before booking |
| "deep cleaning vs regular cleaning" | Informational | Low | Service comparison — captures clients choosing service type |
| "how often should you clean your house" | Informational | Low | Frequency guide — massive volume, builds authority |
| "move in move out cleaning service" | Local/Transactional | Low-Medium | Specialty service page — high-intent moving searches |
| "how to clean grout in bathroom" | Informational | Low | DIY guide — massive traffic, converts hesitant cleaners |
| "commercial cleaning service near me" | Local/Transactional | Medium | B2B service page — office and commercial clients |
| "eco friendly cleaning service" | Commercial | Low | Specialty page — growing high-value niche |
How It Works for Cleaning Companies
Connect Your Cleaning Website
Add your company domain. FirstSearch analyzes your services, service area, and local competitors to find the best cleaning content opportunities for your target clients.
We Find Your Lead Keywords
45 cleaning service keywords are identified — from local service searches to cleaning tip content that builds authority. These drive both immediate bookings and long-term brand recognition.
Articles Publish Daily
One article per day appears on your website. Each targets a different keyword — cleaning guides, service explainers, local content — and is fully SEO-optimized.
The ROI for Cleaning Companies
Also Available For
Get Your Cleaning Company Found on Google
30 articles per month — cleaning guides, cost content, local service pages — published directly to your website. Build a steady pipeline of new client inquiries.
Frequently Asked Questions
Does a cleaning company really need a blog?
Yes. 88% of homeowners search online when looking for a cleaning service. A blog targeting searches like 'house cleaning near me' or 'deep cleaning cost' captures people at the exact moment they're ready to hire. Without content, competing services and platforms like TaskRabbit dominate those searches.
What kind of content works for cleaning companies?
The most effective cleaning content includes: cost guides (what cleaning services cost in your area), service explainers (deep clean vs regular, move-out cleaning), cleaning tip articles (how to clean grout, remove stains), specialty service pages (eco-friendly, commercial), and local service area pages.
Will cleaning tips attract clients or just people who clean themselves?
Both — and that's the point. People who search 'how to remove grout stains' often decide cleaning is too hard and hire out. Those who read your cost guide are already considering hiring. And local content (mentioning your city) filters for people in your service area who can actually book.
How quickly can I expect results?
Local cleaning keywords have lower competition than many service trades. Most cleaning companies see measurable traffic within 4-6 weeks and new client inquiries within 2-3 months of consistent publishing.
Is $99/month worth it for a cleaning company?
A single recurring client who books biweekly is worth $300-800/month. If your content brings in just one new recurring client per quarter, the ROI is 10-25x. Most cleaning companies with consistent content see multiple new client inquiries monthly within 6 months.
Is this hard to set up?
Setup takes about 10 minutes. You provide your domain and a webhook URL. After that, articles publish automatically every day.