SEO for Hair Salons
When someone searches 'hair salon near me' or 'how much does balayage cost,' your salon should appear. FirstSearch publishes 30 SEO-optimized articles per month to your salon website — filling your appointment book with organic bookings.
Your Competitors Are Already Blogging
Search "hair salon near me" or "balayage vs highlights" in your city. The salons that show up in organic results have one thing in common: they publish content about hair regularly. Before/after guides, color explainers, styling tips — content that attracts people actively thinking about their next appointment.
Most salons rely on Instagram and word of mouth. But Google drives a different kind of client — someone with intent, actively searching for a salon to book. Content puts your salon in front of those searches.
Hair content has massive search volume and low competition at the local level. FirstSearch gives your salon 30 new articles every month — from color service explainers to styling guides to local salon comparison content.
Keywords Your Hair Salons Could Rank For
These are real searches people make every month. Each is an article opportunity.
| Keyword | Intent | Competition | Content Type |
|---|---|---|---|
| "hair salon near me" | Local/Transactional | Medium-High | Local landing page — highest-intent booking traffic |
| "how much does balayage cost" | Commercial | Low-Medium | Pricing guide — captures clients comparing salons |
| "balayage vs highlights difference" | Informational | Low | Color explainer — attracts clients researching options |
| "how long does a keratin treatment last" | Informational | Low | Treatment guide — captures clients considering the service |
| "best haircut for round face" | Informational | Low | Style guide — massive traffic, builds authority |
| "how often should you get a haircut" | Informational | Low | Maintenance guide — drives repeat visit awareness |
| "toning hair at home vs salon" | Commercial | Low | Comparison — converts DIYers into salon clients |
| "what is a curtain bang haircut" | Informational | Low | Trend content — captures style-curious clients |
How It Works for Hair Salons
Connect Your Salon Website
Add your salon domain. FirstSearch analyzes your services, style specialties, and local competitors to find the best content opportunities for your clientele.
We Find Your Booking Keywords
45 hair and beauty keywords are identified — from local salon searches to color service explainers. These are the searches that bring in new clients.
Articles Publish Daily
One article per day appears on your salon website. Each targets a different keyword — color guides, styling tips, treatment explainers — and is fully SEO-optimized.
The ROI for Hair Salons
Also Available For
Get Your Salon Found on Google
30 hair articles per month — color guides, styling tips, local salon content — published directly to your website. Fill your appointment book with organic bookings.
Frequently Asked Questions
Does a hair salon really need a blog?
Yes. 85% of salon clients find their salon online. A blog targeting searches like 'balayage cost [city]' or 'hair salon near me' captures people actively looking for a salon to book. Without content, competing salons and chain brands get those searches.
What kind of content works for hair salons?
The most effective salon content includes: service explainers (what balayage is, how long it takes), cost guides (what services cost at your salon), trend content (popular haircuts and styles), and before/after inspiration content.
Will hair content attract clients who actually book, or just readers?
Both — and that's the point. People who read your balayage guide are thinking about getting balayage done. When they're ready to book, your salon is top of mind. Local content (mentioning your city) filters for people who can physically visit.
How quickly can I expect results?
Local salon keywords in most markets have very low competition. Most salons see increased traffic within 4-6 weeks and measurable new bookings within 2-3 months of consistent publishing.
Is $99/month worth it for a hair salon?
If a color service is worth $150 and your content brings in just 1 additional client per month, you've already paid for the subscription. Loyal clients return every 6-8 weeks — so one client from content could mean $1,200+ in annual value.
Is this hard to set up?
Setup takes about 10 minutes. You provide your salon domain and a webhook URL. After that, articles publish automatically every day.