SEO for HVAC Companies
When someone searches 'AC repair near me' or 'how much does a new furnace cost,' your website should show up. FirstSearch publishes 30 SEO-optimized articles per month to your HVAC website — so you rank for the searches that generate calls.
Your Competitors Are Already Blogging
Search "AC not cooling" or "furnace repair near me" in your area. You'll find HVAC companies with blog content ranking on the first page, getting free leads from homeowners dealing with heating and cooling emergencies right now.
HVAC is highly seasonal — you're either swamped or slow. Blog content helps smooth that curve. Articles about spring AC tune-ups rank in winter. Furnace guides rank in fall. You build an audience before the season hits.
The most searched HVAC keywords have surprisingly low competition outside major metros. FirstSearch gives you 30 new articles every month targeting everything from emergency calls to maintenance guides to equipment comparisons.
Keywords Your HVAC Companies Could Rank For
These are real searches people make every month. Each is an article opportunity.
| Keyword | Intent | Competition | Content Type |
|---|---|---|---|
| "AC not cooling house" | Informational | Low | Troubleshooting guide — captures homeowners with urgent problems |
| "how much does a new AC unit cost" | Commercial | Low-Medium | Cost guide — high-intent buyers ready to replace |
| "furnace repair near me" | Local/Transactional | Medium | Local service page — emergency heating calls |
| "how often to change AC filter" | Informational | Low | Maintenance guide — massive traffic, builds trust |
| "heat pump vs furnace cost" | Commercial | Low-Medium | Equipment comparison — captures replacement decisions |
| "signs your AC needs to be replaced" | Informational | Low | Diagnostic guide — captures pre-replacement research |
| "how to improve air quality in home" | Informational | Low | IAQ guide — upsell potential for air purifiers, humidifiers |
| "HVAC maintenance checklist" | Informational | Low | Seasonal checklist — captures homeowners before season changes |
How It Works for HVAC Companies
Connect Your HVAC Website
Add your company domain. FirstSearch analyzes your services, service area, and local competitors to find the best keyword opportunities across heating, cooling, and IAQ.
We Find Your Call-Driving Keywords
45 HVAC-specific keywords are identified — from emergency repair searches to seasonal maintenance content. These generate calls and service bookings year-round.
Articles Publish Daily
One article per day appears on your website. Each targets a different keyword, is 3,000-5,000 words, includes images, and is fully SEO-optimized.
The ROI for HVAC Companies
Also Available For
Get Your HVAC Company Found on Google
30 articles per month targeting the searches that generate service calls. Published directly to your website. No writing, no SEO knowledge required.
Frequently Asked Questions
Does an HVAC company really need a blog?
Yes. 97% of homeowners search online for HVAC services. A blog targeting searches like 'AC repair near me' or 'how much does a new furnace cost' captures customers at the exact moment they need your services. Without content, your competitors get those calls.
What kind of content works for HVAC companies?
The most effective HVAC content includes: troubleshooting guides (AC not cooling, furnace won't start), cost guides (replacement and repair costs in your area), seasonal maintenance content (spring tune-up, winterizing your HVAC), and equipment comparison guides.
How does seasonal content work?
FirstSearch publishes content year-round. Summer AC content gets picked up by Google months before peak summer. Furnace content builds authority before winter hits. This means you're ranking when demand spikes, not scrambling to publish after it's already started.
How quickly can I expect results?
Local HVAC keywords outside major metro areas have lower competition than you'd expect. Most HVAC companies see increased impressions within 4-6 weeks and measurable traffic within 2-3 months.
Is $99/month worth it for an HVAC company?
A single full system replacement is worth $5,000-12,000. If your blog generates just one additional replacement job per year, the ROI is 50-120x. Most HVAC companies with consistent content see multiple additional service calls per month within 6 months.
Is this hard to set up?
Setup takes about 10 minutes. You provide your domain and a webhook URL. After that, articles publish automatically every day.