SEO for Insurance Agents
When someone searches 'insurance agent near me' or 'how much is homeowners insurance,' your agency should appear. FirstSearch publishes 30 SEO-optimized articles per month to your insurance website — generating policy inquiries from prospects actively comparing coverage.
Your Competitors Are Already Blogging
Search "home insurance near me" or "how much life insurance do I need" in your area. The agents ranking organically publish insurance education content consistently — coverage explainers, cost guides, comparison content — building trust with buyers who spend weeks researching before committing.
Insurance buyers are careful researchers. They compare policies, understand coverage types, and read extensively before reaching out. The agent whose educational content guided their research gets the call when they're ready to purchase.
Insurance keywords have very high commercial intent and exceptional lifetime client value. FirstSearch gives your agency 30 new articles every month — from coverage guides to cost comparisons to life event content (new home, new baby, new business).
Keywords Your Insurance Agents Could Rank For
These are real searches people make every month. Each is an article opportunity.
| Keyword | Intent | Competition | Content Type |
|---|---|---|---|
| "insurance agent near me" | Local/Transactional | Medium-High | Local service page — high-intent buyer searches |
| "how much is homeowners insurance" | Commercial | Low-Medium | Cost guide — captures new homeowners and switchers |
| "term life vs whole life insurance" | Informational | Low | Coverage comparison — high-intent policy research |
| "how much life insurance do I need" | Informational | Low | Coverage calculator guide — early-stage buyer research |
| "what does renters insurance cover" | Informational | Low | Coverage explainer — massive young renter market |
| "small business insurance cost" | Commercial | Low-Medium | Business insurance guide — high-value B2B clients |
| "when to file an insurance claim" | Informational | Low | Claims guide — builds trust with existing and future clients |
| "umbrella insurance what does it cover" | Informational | Low | Product explainer — captures affluent upsell prospects |
How It Works for Insurance Agents
Connect Your Agency Website
Add your agency domain. FirstSearch analyzes your insurance products, service area, and local competitors to find the best content opportunities for your target clients.
We Find Your Policy Keywords
45 insurance keywords are identified — from local agent searches to coverage guides and life event content. These are the searches that generate qualified policy inquiries.
Articles Publish Daily
One article per day appears on your website. Each targets a different keyword — coverage guides, cost content, comparison articles — and is fully SEO-optimized.
The ROI for Insurance Agents
Also Available For
Get Your Insurance Agency Found on Google
30 articles per month — coverage guides, cost content, local insurance pages — published directly to your website. Generate steady policy inquiries from buyers doing their research.
Frequently Asked Questions
Does an insurance agency really need a blog?
Yes. 90% of insurance buyers research online before purchasing. A blog targeting searches like 'homeowners insurance cost' or 'term vs whole life insurance' captures buyers during the weeks they spend researching. Without content, competing agencies and comparison sites like Policygenius dominate those searches.
What kind of insurance content works best?
The most effective insurance content includes: coverage explainers (what different policies cover), cost guides (average premiums for your area), life event content (first home, new baby, starting a business), claims guides (when and how to file), and comparison content (policy types, carriers).
Is AI-generated insurance content compliant?
FirstSearch generates educational content explaining insurance concepts, coverage types, and general guidance — not specific policy quotes or binding coverage. Content is informational by nature. You review all articles before they publish and can edit as needed for compliance with state insurance regulations.
How quickly can I expect results?
Insurance keywords have moderate competition at the national level but significantly lower competition for local searches. Most agents see meaningful traffic within 2-3 months and policy inquiries within 3-6 months of consistent publishing.
Is $99/month worth it for an insurance agent?
A single home and auto bundle can generate $1,000-2,000/year in commissions. Clients who consolidate all their insurance are worth $2,000-5,000+/year. If your content generates just one additional bundled client per quarter, the ROI is exceptional.
Is this hard to set up?
Setup takes about 10 minutes. You provide your domain and a webhook URL. After that, articles publish automatically every day.