SEO for Lawyers & Law Firms
When someone searches 'personal injury lawyer near me' or 'how to contest a will,' your firm should appear first. FirstSearch publishes 30 SEO-optimized legal articles per month to your website — so you rank for the searches that bring in clients.
Your Competitors Are Already Blogging
Search "divorce lawyer [your city]" or "how much does a DUI lawyer cost." You'll see law firms with extensive blog content dominating the first page. Those firms are getting free, organic client inquiries from people who need legal help right now.
Without content, your website competes with only your practice area pages. Firms that blog have 50-200+ pages — each capturing a different client query, each building authority in your practice area.
Legal keywords have extremely high intent. Someone searching "personal injury attorney free consultation" is ready to hire. FirstSearch puts you in front of those searches with 30 new articles every month.
Keywords Your Lawyers Could Rank For
These are real searches people make every month. Each is an article opportunity.
| Keyword | Intent | Competition | Content Type |
|---|---|---|---|
| "how much does a personal injury lawyer cost" | Commercial | Low-Medium | Fee structure guide — captures high-intent clients |
| "what to do after a car accident" | Informational | Low | Step-by-step guide — emergency traffic, easy lead capture |
| "how long does a divorce take" | Informational | Low | Process explainer — captures early-stage divorce searchers |
| "signs you need an employment lawyer" | Informational | Low | Symptom list — captures workers considering legal action |
| "DUI first offense consequences" | Informational | Low-Medium | Legal guide — high urgency, ready-to-hire audience |
| "how to contest a will" | Informational | Low | Estate law explainer — niche but high-value clients |
| "slip and fall settlement amounts" | Commercial | Medium | Settlement guide — captures injury plaintiffs |
| "wrongful termination lawyer near me" | Local/Transactional | Medium | Local landing page — high conversion intent |
How It Works for Lawyers
Connect Your Firm Website
Add your law firm domain. FirstSearch analyzes your practice areas, location, and competitor firms to identify the best keyword opportunities in your market.
We Find Your Client Keywords
45 legal keywords are identified across your practice areas — from urgent need searches to research-stage queries. These are the searches that bring in paying clients.
Legal Articles Publish Daily
One article per day appears on your website. Each targets a different keyword, is 3,000-5,000 words, fully SEO-optimized, and compliant with bar advertising guidelines.
The ROI for Lawyers
Also Available For
Get Your Law Firm Found on Google
30 legal articles per month targeting the searches your potential clients make. Published directly to your website. No writing, no SEO knowledge required.
Frequently Asked Questions
Does a law firm really need a blog?
Yes. 96% of people seeking legal help start with an online search. A blog targeting searches like 'personal injury lawyer [city]' or 'how much does a divorce cost' captures potential clients at the exact moment they need an attorney. Without content, competing firms get those clients.
What kind of legal content works for SEO?
The most effective legal content includes: practice area guides (explaining your services), cost and process explainers (what cases cost and how long they take), local resource pages (courts, procedures in your city), and FAQ content covering common client questions.
Is AI-generated legal content accurate?
FirstSearch generates informational legal content that educates potential clients — not legal advice. Content covers general legal concepts, processes, and what to expect. Your team can review each article before it publishes. The goal is organic traffic, not legal counsel.
How quickly can I expect results?
Legal keywords in mid-sized markets often have surprisingly low competition. Most law firms see measurable traffic growth within 2-3 months of consistent publishing, with steady increases as the content library grows.
Is $99/month worth it for a law firm?
A single retained client is worth $3,000-50,000+. If your blog content generates just one additional client every few months, the ROI is substantial. Most firms with consistent content see multiple monthly inquiries within 6 months.
Is this hard to set up?
Setup takes about 10 minutes. You provide your domain and a webhook URL. After that, everything is fully automatic. We support WordPress, Wix, Webflow, and any CMS with a webhook endpoint.