SEO for Mortgage Brokers
When someone searches 'mortgage broker near me' or 'how much mortgage can I afford,' your website should appear. FirstSearch publishes 30 SEO-optimized articles per month to your mortgage website — generating high-value loan inquiries from buyers who are actively researching.
Your Competitors Are Already Blogging
Search "mortgage broker near me" or "first time home buyer loans" in your area. The brokers ranking on page one consistently publish mortgage education content — rate guides, loan type explainers, first-time buyer resources — capturing buyers months before they're ready to apply.
The mortgage journey starts with research. Buyers spend weeks understanding loan types, rates, and what they can afford before reaching out to anyone. The broker whose content guides that research gets the first call when they're ready.
Mortgage keywords have very high commercial intent and enormous value per lead. FirstSearch gives your practice 30 new articles every month — from first-time buyer guides to refinancing explainers to local market content.
Keywords Your Mortgage Brokers Could Rank For
These are real searches people make every month. Each is an article opportunity.
| Keyword | Intent | Competition | Content Type |
|---|---|---|---|
| "mortgage broker near me" | Local/Transactional | Medium-High | Local service page — high-intent buyer searches |
| "how much mortgage can I afford" | Informational | Low-Medium | Affordability guide — captures early-stage buyers |
| "first time home buyer loans" | Commercial | Low-Medium | Loan program guide — captures the largest buyer segment |
| "mortgage broker vs bank" | Informational | Low | Comparison guide — positions your value clearly |
| "how to get pre-approved for a mortgage" | Informational | Low | Process guide — captures buyers entering the market |
| "what credit score do I need to buy a house" | Informational | Low | Credit guide — very high search volume from aspiring buyers |
| "FHA loan vs conventional loan" | Informational | Low | Loan comparison — captures buyers comparing options |
| "mortgage refinance when does it make sense" | Commercial | Low | Refinance guide — captures existing homeowners |
How It Works for Mortgage Brokers
Connect Your Mortgage Website
Add your domain. FirstSearch analyzes your loan products, service area, and local competitors to find the best mortgage content opportunities for your target buyers.
We Find Your Lead Keywords
45 mortgage and home loan keywords are identified — from local broker searches to first-time buyer guides. These are the searches that generate qualified loan inquiries.
Articles Publish Daily
One article per day appears on your website. Each targets a different keyword — loan guides, affordability content, local market information — and is fully SEO-optimized.
The ROI for Mortgage Brokers
Also Available For
Get Your Mortgage Business Found on Google
30 articles per month — loan guides, buyer education, local market content — published directly to your website. Generate high-value mortgage leads organically.
Frequently Asked Questions
Does a mortgage broker really need a blog?
Yes. 95% of homebuyers research mortgages online before reaching out to anyone. A blog targeting searches like 'how much can I afford' or 'first-time buyer loans' captures buyers months before they apply. Without content, competing brokers and big bank websites dominate those searches.
What kind of content works for mortgage brokers?
The most effective mortgage content includes: affordability guides (how much can you borrow), loan type explainers (FHA, VA, USDA, conventional), process guides (pre-approval, application, closing), market content (rates, local housing market), and first-time buyer resources.
Is AI-generated mortgage content compliant?
FirstSearch generates educational content explaining general mortgage concepts, processes, and loan types — not specific rate quotes or financial advice. Content is educational by nature. You review articles before they publish and can adjust any content as needed for compliance.
How quickly can I expect results?
Mortgage keywords have moderate competition at the national level but much lower competition for local variations. Most brokers see meaningful traffic within 2-3 months and lead generation within 3-6 months of consistent publishing.
Is $99/month worth it for a mortgage broker?
A single closed loan generates $2,000-10,000+ in commission. If your content generates just one additional loan per quarter, the ROI is 5-25x. Most mortgage brokers with consistent content see multiple monthly inquiries within 6-9 months.
Is this hard to set up?
Setup takes about 10 minutes. You provide your domain and a webhook URL. After that, articles publish automatically every day.