SEO for Pest Control Companies
When someone discovers mice in the attic or ants in the kitchen and searches 'exterminator near me,' your company should appear. FirstSearch publishes 30 SEO-optimized articles per month to your pest control website — generating calls from homeowners with urgent problems.
Your Competitors Are Already Blogging
Search "exterminator near me" or "how to get rid of ants in the kitchen" in your area. The pest control companies on page one publish pest content consistently — identification guides, treatment explainers, prevention tips — capturing homeowners at the exact moment they discover a problem.
Pest problems are highly urgency-driven. Nobody waits weeks to deal with a mice infestation. When they search, they call the first credible company they find. The pest control company that ranks organically gets that call before anyone else.
Pest control keywords have very high urgency and strong local conversion rates. FirstSearch gives your company 30 new articles every month — from pest identification guides to treatment explainers to seasonal pest alerts.
Keywords Your Pest Control Companies Could Rank For
These are real searches people make every month. Each is an article opportunity.
| Keyword | Intent | Competition | Content Type |
|---|---|---|---|
| "exterminator near me" | Local/Transactional | Medium-High | Local service page — urgent, immediate-call traffic |
| "how to get rid of ants in the house" | Informational | Low | Pest guide — massive traffic, converts to service calls |
| "signs of mice in walls" | Informational | Low | Diagnostic guide — captures homeowners with urgent problems |
| "how much does pest control cost" | Commercial | Low-Medium | Cost guide — high-intent price research before booking |
| "bed bug treatment cost" | Commercial | Low-Medium | Specific treatment cost guide — high-urgency searches |
| "how to get rid of cockroaches" | Informational | Low | Pest guide — very high search volume, urgent conversions |
| "termite signs in home" | Informational | Low | Diagnostic guide — high-value termite treatment leads |
| "wasp nest removal near me" | Local/Transactional | Low-Medium | Specific service page — safety-urgent searches |
How It Works for Pest Control Companies
Connect Your Pest Control Website
Add your company domain. FirstSearch analyzes your service area, pest types you handle, and local competitors to find the best content opportunities.
We Find Your Call-Driving Keywords
45 pest control keywords are identified — from urgent exterminator searches to pest identification guides. These generate calls from homeowners with active pest problems.
Articles Publish Daily
One article per day appears on your website. Each targets a different keyword — pest guides, treatment explainers, seasonal alerts — and is fully SEO-optimized.
The ROI for Pest Control Companies
Also Available For
Get Your Pest Control Company Found on Google
30 articles per month — pest guides, treatment content, seasonal alerts — published directly to your website. Capture homeowners the moment they discover a problem.
Frequently Asked Questions
Does a pest control company really need a blog?
Yes. 94% of homeowners search online when they find a pest. A blog targeting searches like 'exterminator near me' or 'how to get rid of mice' captures people at the exact moment they're ready to call. Without content, competing companies and big chains like Orkin dominate those urgent searches.
What kind of pest content drives calls?
The most effective pest control content includes: identification guides (signs of infestation), treatment explainers (how different pest treatments work), cost guides (what pest control costs for specific pests), seasonal alerts (ant season, mosquito season, stink bug season), and local pest-specific content.
Does seasonal content matter for pest control?
Enormously. Ant and mosquito content peaks in spring and summer. Rodent content peaks in fall when mice seek warmth. Bed bug content is year-round but spikes after summer travel. FirstSearch publishes content year-round so you're ranking when seasonal pest demand hits.
How quickly can I expect results?
Local pest control keywords have lower competition than you'd expect. Most pest control companies see measurable traffic within 4-6 weeks and new call inquiries within 2-3 months of consistent publishing.
Is $99/month worth it for a pest control company?
A single termite treatment can be worth $1,000-3,000. Recurring quarterly service contracts are worth $400-800/year per customer. If your content generates just 2-3 additional calls per month, the ROI is exceptional.
Is this hard to set up?
Setup takes about 10 minutes. You provide your domain and a webhook URL. After that, articles publish automatically every day.