SEO for Real Estate Agents
When someone searches 'homes for sale in [your city]' or 'how to buy a house with bad credit,' your website should appear. FirstSearch publishes 30 SEO-optimized articles per month to your real estate website — generating consistent buyer and seller leads.
Your Competitors Are Already Blogging
Search "real estate agent [your city]" or "homes for sale [neighborhood]." The agents dominating those results have extensive blog content targeting local property searches. They're getting free, organic leads every day from buyers and sellers actively looking.
Most agents rely on referrals and Zillow. But the top-producing agents in every market also have content strategies — neighborhood guides, market reports, first-time buyer guides — that attract organic search traffic year after year.
SEO compounds over time. Every article you publish today keeps working for years. FirstSearch gives you 30 new articles every month — neighborhood guides, market updates, buyer and seller education — building a content moat your competitors can't easily replicate.
Keywords Your Real Estate Agents Could Rank For
These are real searches people make every month. Each is an article opportunity.
| Keyword | Intent | Competition | Content Type |
|---|---|---|---|
| "homes for sale in [city]" | Local/Transactional | Medium-High | Local listing page — highest-intent buyer traffic |
| "how to buy a house step by step" | Informational | Low | Buyer guide — captures first-time buyers at the start of their journey |
| "how much house can I afford" | Commercial | Low-Medium | Affordability calculator + guide — huge search volume |
| "[neighborhood] neighborhood guide" | Informational | Low | Local area guides — captures buyers researching specific areas |
| "how to sell your house without a realtor" | Informational | Low | Counter-intent guide — convinces FSBOs they need an agent |
| "best time to buy a house 2026" | Informational | Low-Medium | Market timing guide — high traffic, builds authority |
| "what is a buyer's agent" | Informational | Low | Education content — positions you as the expert |
| "how long does it take to close on a house" | Informational | Low | Process explainer — captures mid-funnel buyers |
How It Works for Real Estate Agents
Connect Your Agent Website
Add your real estate website domain. FirstSearch analyzes your market area, specialties, and local competitors to find the best keyword opportunities.
We Find Your Buyer & Seller Keywords
45 real estate keywords are identified — from local property searches to first-time buyer guides. These are the searches your potential clients make before choosing an agent.
Articles Publish Daily
One article per day appears on your website. Each targets a different keyword — neighborhood guides, market reports, buyer guides — and is fully SEO-optimized.
The ROI for Real Estate Agents
Also Available For
Get Your Real Estate Website Found on Google
30 articles per month — neighborhood guides, buyer guides, market updates — published directly to your website. Consistent organic leads, no ad spend.
Frequently Asked Questions
Does a real estate agent really need a blog?
Yes. 97% of homebuyers start their search online. Agents with blogs targeting searches like 'homes for sale in [city]' or 'first-time buyer guide [city]' consistently generate more organic leads than agents without content. Without it, Zillow and competing agents capture those searches.
What kind of content works for real estate agents?
The most effective real estate content includes: neighborhood guides (what areas are like to live in), buyer and seller guides (step-by-step processes), market reports (what's happening in your local market), and answer content for common questions your clients ask you.
How does FirstSearch know my local market?
FirstSearch analyzes your website, your market area, and competitor agents to identify the best content opportunities. You can also specify neighborhoods, price ranges, and specialties you want to focus on during setup.
How quickly can I expect results?
Local real estate keywords in most markets have moderate competition. Most agents see measurable traffic growth within 2-4 months of consistent publishing, with lead generation typically beginning around month 3-6.
Is $99/month worth it for a real estate agent?
A single commission is worth $5,000-20,000+. If your blog content generates just one additional transaction per year (very conservative), the ROI is over 40x. Most agents with consistent content see multiple organic leads per month within 6-12 months.
Is this hard to set up?
Setup takes about 10 minutes. You provide your website domain and a webhook URL. After that, articles publish automatically every day. We support WordPress, Squarespace, Wix, and any CMS with a webhook.