SEO for Roofers
When someone searches 'roof repair near me' or 'how much does a new roof cost,' your company should appear. FirstSearch publishes 30 SEO-optimized articles per month to your roofing website — generating high-value project leads.
Your Competitors Are Already Blogging
Search "roofer near me" or "how much does roof replacement cost" in your area. The roofing companies ranking on page one have consistent blog content — cost guides, storm damage articles, material comparisons — capturing homeowners at exactly the moment they need a roofer.
Roofing is high-ticket and often urgency-driven. When a storm hits or a leak appears, homeowners search immediately. The company that ranks organically gets the call before homeowners even start asking for referrals.
Roofing keywords have enormous value per lead. FirstSearch gives you 30 new articles every month targeting everything from emergency repair searches to new construction roofing guides.
Keywords Your Roofers Could Rank For
These are real searches people make every month. Each is an article opportunity.
| Keyword | Intent | Competition | Content Type |
|---|---|---|---|
| "how much does a new roof cost" | Commercial | Low-Medium | Cost guide — highest-intent replacement research |
| "roofer near me" | Local/Transactional | Medium-High | Local service page — emergency and planned searches |
| "signs you need a new roof" | Informational | Low | Diagnostic guide — captures pre-replacement homeowners |
| "metal roof vs asphalt shingles" | Commercial | Low-Medium | Material comparison — high-intent replacement decision |
| "how long do roofs last" | Informational | Low | Lifespan guide — captures planning-stage homeowners |
| "roof repair vs replacement cost" | Commercial | Low | Decision guide — high commercial intent |
| "how to fix a leaking roof" | Informational | Low | Emergency guide — urgent traffic, converts to service call |
| "storm damage roof insurance claim" | Informational | Low-Medium | Insurance guide — captures post-storm homeowners |
How It Works for Roofers
Connect Your Roofing Website
Add your company domain. FirstSearch analyzes your services, service area, and local competitors to find the best keyword opportunities.
We Find Your Lead Keywords
45 roofing keywords are identified — from emergency repair searches to replacement planning content. These are the searches that generate high-value project inquiries.
Articles Publish Daily
One article per day appears on your website. Each targets a different keyword — cost guides, material comparisons, storm damage content — and is fully SEO-optimized.
The ROI for Roofers
Also Available For
Get Your Roofing Company Found on Google
30 articles per month targeting the searches that generate roofing leads. Published directly to your website. No writing, no SEO knowledge required.
Frequently Asked Questions
Does a roofing company really need a blog?
Yes. 97% of homeowners search online when they need a roofer. A blog targeting searches like 'how much does a new roof cost' or 'roofer near me emergency' captures homeowners at the exact moment they're ready to hire. Without content, competitors get those high-value leads.
What kind of content works for roofers?
The most effective roofing content includes: cost guides (what roofs cost in your area, by material), diagnostic guides (signs you need repairs or replacement), material comparisons (metal vs asphalt), insurance guides (navigating storm damage claims), and local service pages.
Does seasonal content matter for roofing?
Yes. Storm damage content peaks after storms. Replacement guides get more searches in spring and fall. FirstSearch publishes year-round content so you're ranking when seasonal demand hits, not scrambling to create content after the fact.
How quickly can I expect results?
Roofing keywords outside major cities often have lower competition than expected. Most roofing companies see measurable traffic within 2-3 months and lead generation within 3-6 months of consistent publishing.
Is $99/month worth it for a roofing company?
A single full replacement is worth $8,000-25,000. If your blog content generates just one additional replacement job per year, the ROI is over 80x. Most roofers with consistent content see multiple monthly inquiries within 6-9 months.
Is this hard to set up?
Setup takes about 10 minutes. You provide your domain and a webhook URL. After that, articles publish automatically every day.