SEO for Therapists & Counselors
When someone searches 'therapist near me' or 'how to manage anxiety,' your practice should appear. FirstSearch publishes 30 SEO-optimized articles per month to your therapy website — connecting you with clients who are ready to take the first step.
Your Competitors Are Already Blogging
Search "therapist near me" or "how to deal with anxiety" in your city. The practices showing up organically publish mental health content regularly — guides on managing stress, understanding therapy types, what to expect in a first session — content that builds trust before a client ever reaches out.
Choosing a therapist is a deeply personal decision. People research extensively before reaching out. Educational content that demonstrates your approach and expertise makes clients more likely to choose your practice when they're ready.
Mental health searches have surged dramatically and continue to grow. FirstSearch gives your practice 30 new articles every month — from condition-specific guides to therapy modality explainers to local mental health resources.
Keywords Your Therapists & Counselors Could Rank For
These are real searches people make every month. Each is an article opportunity.
| Keyword | Intent | Competition | Content Type |
|---|---|---|---|
| "therapist near me" | Local/Transactional | Medium-High | Local service page — highest-intent client searches |
| "how to manage anxiety" | Informational | Low | Anxiety guide — massive traffic, builds trust |
| "CBT vs DBT therapy" | Informational | Low | Therapy comparison — captures research-stage clients |
| "how much does therapy cost" | Commercial | Low-Medium | Cost guide — addresses top barrier to starting therapy |
| "signs you need therapy" | Informational | Low | Self-assessment guide — converts hesitant seekers |
| "online therapy vs in person" | Commercial | Low | Format comparison — captures modern client preferences |
| "what to expect in therapy first session" | Informational | Low | Reassurance guide — removes first-appointment anxiety |
| "how to find a good therapist" | Informational | Low | Selection guide — positions your practice as the answer |
How It Works for Therapists & Counselors
Connect Your Practice Website
Add your practice domain. FirstSearch analyzes your specialties, therapeutic approach, and local competitors to find the best content opportunities for your ideal clients.
We Find Your Client Keywords
45 mental health and therapy keywords are identified — from local therapist searches to condition-specific guides. These bring in clients who are already researching and ready to reach out.
Articles Publish Daily
One article per day appears on your practice website. Each targets a different keyword — mental health guides, therapy explainers, local content — building trust and driving inquiries.
The ROI for Therapists & Counselors
Also Available For
Get Your Therapy Practice Found on Google
30 mental health articles per month — anxiety guides, therapy explainers, local practice content — published directly to your website. Connect with clients who are ready to start.
Frequently Asked Questions
Does a therapy practice really need a blog?
Yes. 75% of people search online before choosing a therapist. A blog targeting searches like 'therapist near me' or 'how to manage anxiety' reaches people at exactly the moment they're considering therapy. Without content, competing practices and directories like Psychology Today dominate those searches.
What kind of content works for therapists?
The most effective therapy content includes: condition guides (anxiety, depression, ADHD), therapy modality explainers (what CBT/DBT/EMDR is), first-session guides (what to expect), cost and insurance content, and local mental health resources.
Is it appropriate for a therapist to publish mental health content?
Absolutely. Educational mental health content is distinct from providing therapy. Articles explaining what anxiety is, how therapy works, or what to look for in a therapist are genuinely valuable to people seeking help — and they position you as a trusted resource.
How quickly can I expect results?
Mental health keywords in most local markets have moderate competition. Most practices see increased traffic within 4-8 weeks and new client inquiries within 2-3 months of consistent publishing.
Is $99/month worth it for a therapy practice?
A single retained client attending weekly sessions is worth $600-1,000+/month. If your content brings in just one additional ongoing client per quarter, the ROI is massive. Most practices with consistent content see multiple monthly inquiries within 6 months.
Is this hard to set up?
Setup takes about 10 minutes. You provide your domain and a webhook URL. After that, articles publish automatically every day.